Studies

Branded Video Distribution: Babybel

OBJECTIVE

• Increase awareness of Babybel's "Life Well Laughed" program
• Educate target of the health benefits of Laughing Cow and MiniBabyBel, as well as the great cause that purchasing Bel Brand products will support

STRATEGY

• Hearst Digital Media provided a turnkey platform for distribution of Babybel's "Life Well Laughed" videos, exposing the brand to relevant consumers

Solution

• HDM integrated Babybel into three popular Video Gallery Pages across our Women's Network:
  • Redbook: "How to Be a Hot Mama: The Best Beauty & Style Advice for Moms"
  • Good Housekeeping: "Charity 101"
  • Marie Claire: "Smart Girl's Guide to Stress-Free Living"
• Babybel's videos—created by DECA—were featured in front of editorial videos within each hub
• Babybel owned all pre-roll before the editorial videos
• A sponsored tout below the videos promoted Babybel's "Snack for a Good Cause" initiative and linked to Babybel's site

Experience

• One of the "Life Well Laughed" episodes on Redbook ranked in the top performing videos across the site