Site Specifics
The Daily Green is a comprehensive resource for people who want to “go green.” It features daily news, practical tips, healthy seasonal recipes, and community photos. A host of bloggers and contributors cover a variety of topics, from gardening and nutrition to food safety and saving money and energy at home. We’re proud to partner with some of the most effective nonprofit organizations in the U.S., including the NRDC, the National Audubon Society, and the American Lung Association.
Positioning
The mission of The Daily Green is to broaden the audience for environmental issues by showing how “going green” is relevant to everyone who wants to save money, keep their families safe from toxic chemicals, and get healthy by eating real foods. The Daily Green is a trusted source of news and useful tips for mainstream Americans — not just a niche of tree-huggers. It is inviting and accessible, acting as the knowledgeable friend who guides our audience.
User Profile
Imagine the person who sees An Inconvenient Truth and says to herself, “I want to do something, but don’t know how.” That’s our audience.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 612,000 | |
| Omniture: 786,000 | |
| Pageviews | |
| comScore: 4,000,000 | |
| Omniture: 7,718,000 | |
| Time spent | |
| comScore: 6 min | |
| Omniture: 5.9 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar