Site Specifics
Seventeen.com is the trusted online resource for young women. Its mission is to offer expert style tips, help girls gain confidence, and provide a place for visitors to interact with each other. It’s a one-stop site for young women to find the beauty, fashion, health, sex, and dating advice they are looking for, as well as the celebrity and entertainment content they love. And most importantly, it’s a place to have fun!
Positioning
Seventeen.com serves as a trusted fashion and beauty authority, allowing users to get expert advice from stylists and editors as well as from the other members of the Seventeen community. The site provides expert advice on everything impacting young women’s lives, from dating and health to college, jobs, and community service.
User Profile
She is very interested in fashion and beauty. She loves to shop. The Seventeen.com user is involved in school and her community and has an afterschool job. She’s also interested in dating, fitness, and what’s happening in the celebrity and entertainment worlds.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,143,000 | |
| Omniture: 1,939,000 | |
| Pageviews | |
| comScore: 27,000,000 | |
| Omniture: 39,074,000 | |
| Time spent | |
| comScore: 11 min | |
| Omniture: 12.5 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar