Site Specifics
RoadandTrack.com brings the longest-running and most-trusted automotive magazine in the United States to live online. Find the latest automotive news, new car reviews, and views of all the hottest concepts and future car photos, as well as road tests, videos and more.
Positioning
Roadandtrack.com is focused on the passionate automotive enthusiast that seeks out information about cars and driving, as well as automotive entertainment and motorsports coverage.
User Profile
The Road & Track man is passionate about motor sports and the exotic performance vehicles that emulate the true thrill of driving. Consider themselves as an automotive expert and converse on the subject on a regular basis.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 332,000 | |
| Omniture: 640,733 | |
| Pageviews | |
| comScore: 7 per user | |
| Omniture: 12,544,426 | |
| Time spent | |
| comScore: 16.7 min | |
| Omniture: n/a | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar