Site Specifics
RealAge.com is a healthy-lifestyle Website that inspires its members to reach their health and wellness goals by making their RealAge younger. The site is named after the patented RealAge Test, which calculates your actual age based on your habits, lifestyle, and genetics. Over 30 million people have taken the RealAge Test and received personalized grow-younger, live-better plans. RealAge.com is also a home for the YOU Docs, Michael Roizen, MD, and Mehmet Oz, MD, and their best-selling YOU books. Both docs are members of the RealAge Scientific Advisory Board.
Positioning
RealAge.com offers a unique platform to provide highly targeted, relevant marketing. The site serves as a health advocate for its members, integrating on-site, offline, and email-based education programs where brands are introduced as a solution.
User Profile
Whether seeking guidance on managing a health condition or searching for lifestyle tips and motivation to adopt healthier habits, the RealAge audience shares a common bond: being proactive about health. They trust RealAge.com and use it as their go-to source for personalized interactive tools and health and wellness content that help them live longer and healthier.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,783,000 | |
| Omniture: 3,283,000 | |
| Pageviews | |
| comScore: 15,000,000 | |
| Omniture: 19,143,000 | |
| Time spent | |
| comScore: 9 min | |
| Omniture: 7.5 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar