Site Specifics

Kaboodle is the Internet’s largest and fastest-growing social media site for passionate shoppers. Powered by the people, the site is a trusted source for discovering, sharing, and interacting with products. Kaboodle’s powerful shopping tools allow people to save their favorite online finds, organize their shopping through evergreen lists, and discover new products through interaction with others. With more than 6 million unique monthly visitors and a devoted community perpetually adding more of the retail world’s latest and greatest finds, Kaboodle provides the ultimate social experience for people who love to shop.

Positioning
Connecting people and products: Kaboodle makes shopping fun by offering entertaining, social, and easy ways to find cool stuff and connect with like-minded and inspirational shoppers. In order to surface the breadth and depth of Kaboodle’s rich content, editors curate and showcase user-generated and staff-created shopping lists, slideshows, blogs, and collages. At the core of Kaboodle is the community, which celebrates creativity, individuality, and a passion for style through genuine interaction and a united love for shopping.

User Profile
Considered “cool-hunters” who score the best and most unique products online, Kaboodlers are influential and connected individuals who love to share their finds, personal style, and opinions with the rest of the community.

Omniture & ComScore 2010/2011, 6-month average Oct-Mar