Site Specifics
HouseBeautiful.com is the premier online home design and decorating resource, with the largest decorating photo library on the Web. The site is organized into four channels: Decorating & Ideas, Kitchens & Entertaining, Shopping & Gifts, and Photo Galleries, inviting users to discover their style and choose the best for their homes through its wealth of images, direct links to trusted resources, additional expert opinions, and extended in-book features.
Positioning
HouseBeautiful.com embodies our belief that “everyone has a beautiful house in them,” providing our audience with the tools, information, and inspiration to help them discover the home that makes them happy. Defined by House Beautiful’s signature accessible voice and range of styles, HouseBeautiful.com indulges our audience’s insatiable appetite for home and decorating resources, both of which are enriched by the engaging and “shopable” nature of the Web. HouseBeautiful.com allows our users to personalize their experience with our brand, choosing how and when .they access the content they crave from the brand they trust. Now, that’s beautiful!
User Profile
Home is at the core of who they are, how they live, and what makes them happy.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 489,000 | |
| Omniture: 762,000 | |
| Pageviews | |
| comScore: 13,000,000 | |
| Omniture: 26,966,000 | |
| Time spent | |
| comScore: 20 min | |
| Omniture: 7.3 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar