Site Specifics
At HarpersBazaar.com, the striking fashion spreads come to life. This is where you can find in-depth celebrity profiles, scores of shopping ideas, and the best beauty products, along with up-to-the-minute news and insider scoops. Regular trend reports and seasonal fashion show coverage round out this unique and dynamic site.
Positioning
HarpersBazaar.com is a fashion bible where users can find trustworthy information on the latest trends and learn how to get high/low style mixes while staying within their budget. The site celebrates fashion trends, creativity, photography, and a sense of humor. It is inspiring and unique, with expressive photography, visionary stylists, and special access to designers.
User Profile
The site speaks to those who live a fashionable life, who see things differently, who are fans of fashion, devotees of beauty, and leaders instead of followers. Its users are smart, funny, and insightful, super-chic and informed.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 429,000 | |
| Omniture: 862,000 | |
| Pageviews | |
| comScore: 4,000,000 | |
| Omniture: 12,233,000 | |
| Time spent | |
| comScore: 7 min | |
| Omniture: 5 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar