Site Specifics
The Good Housekeeping brand inspires trust. The Website leverages the brand’s iconic status in the areas of consumer advocacy and quality assurance. Good Housekeeping’s rich editorial tradition is continued by creating a virtual community of women sharing the same vision, values, and views of what’s important in the world.
Positioning
Good Housekeeping is more than a magazine or a Website: It is peace of mind. For millions of 40-something women — both leading-edge boomers and their younger, trailing-boomer sisters, GoodHousekeeping.com is a day-to-day resource for trusted advice that will help them make informed choices for themselves, their family, and their home.
User Profile
She’s a trusted friend who’s been there. She’s solution-based and value-oriented, reliable, savvy, and current.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,588,000 | |
| Omniture: 2,379,000 | |
| Pageviews | |
| comScore: 18,000,000 | |
| Omniture: 30,349,000 | |
| Time spent | |
| comScore: 8 min | |
| Omniture: 6.7 min | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar