Site Specifics
ELLEdecor.com is the ultimate design destination on the web. With stories from the magazine that encompass the best interiors from around the world, daily updates on the best new products, books, and exhibitions, and a Designer Registry filled with more than 2,000 talents, the site is the go-to source for decorating enthusiasts.
Positioning
ELLE's mission is to influence women's whole lives, helping them to be chic, smart, and modern.
With intelligent, in-depth writing and a razor-sharp curation of fashion that is at once aspirational and accessible, ELLE's readers and users are building not just personal style, but personal power.
User Profile
The elledecor.com reader is stylish, affluent, intelligent, well-traveled, and often owns more than one home. They look to the site for an insider's guide to what's new in the world of design, and are the influencers amongst their peers.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,319,000 | |
| Omniture: 3,113,222 | |
| Pageviews | |
| comScore: 15,432,000 | |
| Omniture: 29,189,100 | |
| Time spent | |
| comScore: 8 min | |
| Omniture: 7 min | |
Omniture & ComScore 42011, 6-month average May-Oct