Site Specifics
CarandDriver.com is an extensive source of information for automotive enthusiasts, influencers and in-market automotive buyers. Providing thorough evaluations and road tests across all segments of vehicles, as well as information on technology, motorsports, gear, and automotive industry news.
Positioning
CarandDriver.com captures automotive enthusiasts with a unique combination of style, technical expertise and the ability to put users in the driver's seat. With expert content extending over many digital platforms, including mobile sites, iPhone/iPad apps, and social media; to provide advertisers with a large, powerful audience and unique integrated marketing programs.
User Profile
The Car and Driver man is college educated and a trusted source of automotive information and expertise to their friends, family and colleagues. He is passionate about the automotive space and consumes automotive information from a variety of sources from print, digital, social, auto shows and racing events.
| Site Specific profile | |
|---|---|
| Unique Visitors | |
| comScore: 1,473,000 | |
| Omniture: 2,832,938 | |
| Pageviews | |
| comScore: 24 per user | |
| Omniture: 42,734,752 | |
| Time spent | |
| comScore: 6.1 min | |
| Omniture: n/a | |
Omniture & ComScore 2010/2011, 6-month average Oct-Mar